PremaNature team proudly displays newly received Ecocert certification, South India.
In temples, homes, and meditation spaces across the world, the curling tendrils of incense smoke have long served as a bridge between body and spirit, Earth and the divine. But in today’s commercial landscape, that sacred tradition has too often been reduced to a transaction—one where profit overshadows purity, and fragrance takes precedence over health and harmony.
Most mass-market incense today is made with synthetic fragrances, harmful phthalates, chemical binders, and even plywood powder fillers. These additives not only compromise air quality but dilute the spiritual and healing purpose for which incense was originally used. For those seeking to uplift their space or deepen their practice, this poses a troubling question: Have we lost the sanctity of the sacred smoke?
Thankfully, not everyone has forgotten. PremaNature is one of a growing number of conscious ventures working to restore the original intention behind incense. More than a company, PremaNature is a social enterprise devoted to crafting incense in the way it was always meant to be—pure, plant-based, ethically made, and spiritually rooted.
Each stick they produce is a small act of reverence. Handcrafted in South India using only natural resins, sacred herbs, and essential oils, PremaNature’s incense is free from synthetic ingredients, alcohols, and petrochemicals. It is even infused with theertham—sacred water traditionally used in ancient Indian rituals—bringing an added layer of spiritual vibrancy to every offering.
What sets PremaNature apart is not only the integrity of its ingredients, but the values embedded in its entire approach. The company is deeply committed to ecological sustainability, fair trade practices, and the well-being of its workers. Their production unit is already Ecocert certified, and they are actively working toward certification from the World Fair Trade Organization (WFTO)—a further testament to their ethical, transparent, and socially responsible model.
Photo: Time out for a Yoga stretch.
PremaNature’s commitment extends beyond the incense stick. Based in rural South India, the company provides dignified employment for local women artisans and reinvests in the surrounding communities through educational and environmental programs. In doing so, it honors both the Earth and the people who steward it.
This is incense not as a disposable commodity, but as a meaningful tool of transformation. A ritual. A prayer. A gift to the senses and to the soul. In a world where more and more of our spiritual tools are mass-produced and disconnected from their roots, companies like PremaNature remind us what it means to act with intention. Each element of their work—from sourcing to packaging—is infused with care, consciousness, and love.
For those on a yogic path, this kind of integrity matters. Whether lighting incense to center the mind before meditation, purify the energy of a space, or simply reconnect with stillness, the quality of what we burn affects the quality of our experience. Choosing incense made with reverence helps us preserve the sacred in our daily lives—and protect our health and planet in the process. Each time we reach for a stick of incense, we can pause and ask: Is this contributing to inner peace—or undermining it?
Thankfully, there’s a way to restore the lost art of incense making—not just as a craft, but as a calling. A way to honor ancient traditions while serving the needs of the present. A way to heal, uplift, and remember. Incense, as it was meant to be.
About the Author:
The founder of PremaNature, David Vandevoort, began his journey not in a business boardroom, but in a pharmacy in Belgium. Driven by a deeper calling, he left behind his conventional career to live in a South Indian ashram for over a decade. There, immersed in a life of simplicity, service, and spiritual practice, he discovered the power of sacred rituals and natural living. PremaNature was born from this transformative experience — a brand rooted in purity, purpose, and compassion. Today, David works alongside rural women artisans, crafting natural incense and wellness products that honor ancient traditions while empowering local communities. As of June 2025, PremaNature is just launching in the USA, Canada and Mexico. To order or get more information please email: [email protected]
